Elmma
Software Systems for your Mobile Workforce
The Elmma Merchandiser Management System
Let’s Start with a small story……..
Once upon a time we used slide rules and lots of paper to crunch numbers, people did this. Then along came the Automatic Data Processing Division and it was magic. All kinds of weird looking people were poking around inside what appeared to be large machines with many wires, lights and whirring parts … something like this…

This was called Automatic Data Processing because that is what it did, process data. Very rapidly the data became more complex, not just numbers in mathematical formulas, but names, addresses, phone numbers, product names, categories etc etc and the Computer guys had a big problem. But then ……
Along came Mr Codd, Edgar F Codd actually, who invented the RDBMS. If your interested, you can find out more about Codd here
“The Key, The Whole Key, and nothing but the Key, so help me Codd”
What is the RDBMS? It’s is quite a mouthful isn’t it? The Relational Data Base Management System of course… See, Codd worked out that name and address and phone number and Date of Birth are “related” to each other, so if we join these things together in a row then we get all of this data when we want information about the person, and then if we put all the Rows in a Table, we have a way of managing this data for all people.
Hmm where did the “Base” part come into it? I don’t know actually – can anyone help here ??? I am guessing the Base Part is because there is the Base “Data” but out of this we can create something far more interesting when we have related data called; (drum roll) => Information.
So in the beginning there was number crunching, then on the first day there was Data Automation and a few days later we miraculously arrived at the Information Age and created Information Technology and Systems … That’s what we do !!
What We Do
Custom Web Applications

Website Hosting
Elmma offers a wide range of hosting solutions which supports all major website content management systems.
Website Design and Development
From a basic static website to promote your business through to a fully integrated e-commerce
solution.
We Create Fully Integrated Software, So You Can Focus On Your Business
Our Design Process
To make sure we meet our clients requirments, we follow a five steps design process.
Conceptualization
Brainstorming
Execution
Refining
Finalization
What People Are Saying
As our business continues to grow we needed to find a strategic partner to manage our complete internal software requirements and Elmma have filled this role perfectly. From the initial website hosting and server management we have developed a full cloud based custom software application, this combined with cloud based email has given the business greater flexibility and functionality. The process was never going to be easy, however with Greg and the team every obstacle became an opportunity to improve the outcome.
John Leach
Red Energy Promotions
The team at Elmma understood our requirements and delivered on time the most amazing Apps. How refreshing to have a local Queensland company that has International standards and a responsive attitude to fixing complex problems immediately so we have a continuous uninterrupted service. Highly recommend Elmma
Clive Waring-Flood
Founder and Chief Editor, Silvershotz
Botanical Food Company (BFC) have engaged with Elmma over the past few years on a number of IT related, business projects and have been delighted with the results. Elmma are a pleasure to work with, always looking for a way to “make it work” for all concerned. In our most recent project, Elmma were responsible for developing a Merchandiser Activity tablet application now used by our Field Sales Force to collect data on our products “In-Store” across Australia. Elmma worked closely with us to produce this innovative, easy to use solution which was delivered on time and within budget. Gourmet Garden is a nationally recognised brand of BFC so all project work needs to be of the highest quality to maintain our brand image. Quality outcomes are what we expect and Elmma delivers. We highly recommend Elmma to anyone looking for Web or Mobile Application development.
Barry Gluch
Botanical Food Company
Engaging Elmma has increased our work efficiency by 80% which has saved our service significant money and time. We needed a customer relations and accounting management software specific to our industry. The team at Elmma listened and worked closely with us to develop a cloud-based system, that can be accessed from anywhere it provided a complete business solution.
Ruby Cowling-Scaife
Family Day care providers C & R Cowling-Scaife